Creatively connecting

people…brands…consumers

First birthed 1995 (2011)

Anthony is a visionary gifted with smart solution orientated creativity and a natural ability to find the right connections for success. Being a pioneer of innovation, he exudes passion for people and for projects…in particular the ones with meaning. An award-winning student of creativity, Anthony led a highly successful award-winning advertising agency. That agency is now reflected through AdTeam

Formally, Brandwave, the company started 1 March 1995 with just one client, Arnott’s Biscuits. For 12 months, whilst the founder and Managing Director Anthony Harrison continued to manage a Graphic Reproduction company, Arnott’s remained the company’s sole client. In 1996 after a successful tender process, a second client was introduced, that being the Hornsby Shire Council, with the company commissioned to brand the Shire as the “Bushland Shire” From this one project many more originated from within Local Government in departments like Waste Management, Road Safety, Environment, Tourism as well as Community Relations. Soon the companies reputation grew and whilst working with energetic gifted people the company produced many award-winning campaigns that resulted in many new Councils choosing to work with them.

In 1997 the company expanded and introduced a Pre-Press Division before selling this division to an independent company in order to remain true to its core business.

In late 1997 the company started a 7-year working relationship with the India Tourism Board, producing TV, radio, print and magazine campaigns establishing the positioning line of “Unforgettable India”, a tagline that still exists today.

From then on, the company enjoyed working with a vast array of clients from start-up brands to some of Australia’s most trusted and well-known brands, Nivea, Mars, Snickers, BOC Gases, Blanco, Sanitarium, Burns Philp, Chickadee Foods, Selleys, Safcol, Oral B and Braun (to name a select few).

We’ve worked with NFP’s like Feed the Hungry, Greenpeace, Samaritans Purse, Leading the way, Opportunity International, Christianity Works and Anglicare.

We’ve worked with many local Governments, Hornsby, Rockdale, Bankstown, Gosford, Randwick, Ku-ring-gai, Warringah, Willoughby and Parramatta. In all, over 28 local Governments on campaigns from waste management, environment, road safety and community engagement.

The business was founded on faith, a faith in the essential goodness of people, a faith in the ability for advertising to contribute positively to lives; and faith that doing our job will bring rewards to our clients, their customers, and our team.

Confident in who they are and what we believe in, Brandwave gradually attracted a wonderful network of creative, like-minded professionals. As a result, the agency experienced a gratifying acknowledgement that our vision has been true; existing clients have entrusted us with more and more of their creative challenges, and referred new business to us.

As a full-service agency, we can offer our clients fresh, creative solutions across all media based on sound strategic direction.

Excellence:

WE WANT OUR WORK TO BE MEASURED BY EXCELLENCE

“Never settle for “just getting the job done”.”

                                                      Tom Hopkins

Go the extra mile. Do the unexpected. Surprise your world with the best. Excellence is no accident. Two ears, one mouth equals the communication ratio. The more I listen the more I learn.

Exceeding expectations and objectives is our target across all that we do, from relationship to management, from strategy to execution. We desire to be measured. As we learn, we improve, as we are critiqued, we sharpen.

Enthusiasm:

WE LOVE WHAT WE DO

“Love what you do and do what you love.”

                                                      Phil Pringle

Have fun doing what you do. Loving your work works. Two great keys to success are love and fun. Creativity, positivity and fun follow the willing heart.

Our team love what we do and love to please. We care and take a concern in the well-being of the people we work with and desire that after seeing or hearing from us they will feel uplifted and encouraged, confident and at peace.

Success:

WE DELIGHT IN SEEING OUR CLIENTS SUCCEED

 “…begin with the end in mind.”

                                    Stephen Covey

Be results-oriented. See success. Success, it is imperative, the alternative is unacceptable. Success of the dream demands discipline. Disciplines are the way of life. Be driven. Be decisive. Have courage and be bold.

Our success is your success and above all things the value of our work will be measured by the success it brings.

Relationships:

WE WANT TO BE IN LONG TERM RELATIONSHIPS

“It costs five times more to obtain a new customer than to retain an existing one.”

         Hugh Mackay

Be willing about what we have to do. Be the best. Do the best. Don’t keep people waiting. Honour everyone somehow. Don’t be too proud to do the small things. Do things for others at your own personal expense.

A healthy relationship is imperative as we think about the people before the project. Our clients are our respected friends.

Precious:

WE ARE NOT PRECIOUS

“The ultimate competitive advantage lies in an organisation’s ability to learn and rapidly transform that learning into action.”

                                             Jack Welch, CEO General Electric

There’s always something that isn’t like you want it. The ability to accept correction is the doorway to progress. When circumstances challenge you, keep a great attitude.

Although we will not be backward in expressing our opinions, we will never forget who our client is. No matter who we are asked to partner with, including other agencies, we will unite to achieve.

Significance:

WE DON’T WANT EVERYONE’S BUSINESS

“When someone does something well, applaud! You will make two people happy.” 

         Samuel Goldwyn

One small spark of recognition can ignite a flame of creativity and drive that releases a person into a collision with destiny. We may have just one chance to change a person’s life. Say thank you. Live for significance.

We enjoy working with like-minded people that share our ambitions, fit our culture, love life and appreciate quality. Sometimes brands are best suited working with other agencies, and that’s fine.

Motivation:

WE ARE MOTIVATED BY FAIR REWARD AND APPRECIATION

“People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily.” 

                                                      Zig Ziglar

Getting motivated is essential, from the inside, the outside, from wherever. Being motivated is not just being inspired though. Motivation goes to work. If motivation doesn’t result in action it is futile. Embrace work as your friend.  As you go to work the motivation increases. Accept work as your life. Accept life as work, not obsessive work without rest, not activity without productivity, but work that is paced, purposeful and productive.

With many clients being with us for many years, we are fueled and motivated by the praise and recognition we receive. From appreciative clients business ultimately will continue to flow and the results will enable us to grow.